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| The Top
Selling Programs And Products For 2009 |
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Wearables, Writing Instruments, Bags, Calendars,
Drinkware.................. |
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| Five
Year Industry Performance |
Promotional Products
Sales Hit Hard in 2009.....Down 13.6%
Sales 2005 =
$18,013,763,753.
Sales 2006 = $18,779,654,661.
Sales 2007= $19,440,837,547.
Sales 2008 = $18,101,298,808.
Sales 2009 = $15,638,571,468.
Product trend
Bags Up, Pens Down
Sales of bags represented 12 % of industry sales up from 8%. Sales of writing instruments decreased to 5% from 11% in 2006.
- The most commonly-owned promotional products
among U.S. recipients are writing instruments,
T-shirts and calendars.
- 41% of U.S respondents said their opinion of
the advertiser was more favorable after
receiving a promotional product.
- 83% of respondents in the U.S. said they
could identify the advertiser on a promotional
item they owned.
- Males are more likely than females to own
shirts and caps, while females are more likely
to own bags, writing instruments, calendars and
health and safety products.
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