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Articles, Press Releases
No business operates in a
vacuum. No matter where you are based, your company
is part of the local community — and it can easily
be part of other communities, both online and off.

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When we seek to build a
relationship, the most powerful decision trigger in
our arsenal is reciprocity: We feel strong social
pressure to give back when we’ve received something
of value.

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Here are 10 tips and marketing strategies to help
your small
business develop and
maintain a high-impact, search-engine-optimized
newsroom.

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When asked how much of their
online marketing budget will go toward social media
this year, 35% said 1% to 5%; 21% said 6% to 10%; 8%
said 11% to 15%; 4% said 16% to 20%; and 7% said
more than 20%. Thirteen percent said they didn't
know how much of their budget would be spent on
social media, and 12% said they would not spend
anything on social media this year.

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