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Frequently Asked Questions
Ad Specialty items are anything that can be imprinted with a name or message. There are over 400,000 different items when averaged have a cost of about $ 3.00 each. Premiums are used as incentives or rewards to improve customer loyalty, employee morale and productivity.
Q: How do I begin my promotional
program?
A: Answer
1. Define a specific objective. Whether the goal is to increase trade show traffic or boost sales, the first step is to clarify the purpose of the program.
2.Determine a workable distribution plan to the target audience. Distribution of the promotional product is as important as the product itself and can significantly increase its' effectiveness.
3. Create a central theme. Linking a recognizable logo and color to all aspects of a program from sell sheet, to packaging, to product will help create an instantly recognizable message.
4. Develop a message to support the theme. Using a message will help solidify a company's name, service, or product in the target audience's mind.
5. Select a product that relates to your business or communications theme. For example mouse pads or screen savers for computer or software consultants. If your new product or service is designed to save time, (a stopwatch) or money (a piggy bank).
6. Don't pick an item based solely on uniqueness, price, or perceived value. Don't succumb to the latest trends or fads. The most effective promotional products are those used in a cohesive, well-planned campaign.
Q: What kind of
results can I expect from using Ad Specialties in my marketing plan?
A:
Answer - Long Term Marketing Exposure
- because they are useful they are kept for long periods of time. Research indicated products were kept 4-6 months by 36% of the recipients, used daily by 31% of the recipients, used at least once per week by 24%.